Strategically Positioned in Today’s Burgeoning Marketplace
That’s It! has carved out a vital niche within a vibrant marketplace marked by several converging developments and trends. The magnitude and speed of these changes represent a marketing revolution of monumental proportions.
- Our culture is more celebrity driven than ever. Celebrity images are viewed daily on thousands of websites by millions of fans worldwide. Fans want to emulate their favorite celebrities by purchasing the products they see celebrities wearing and using in their online videos and stills.
- Celebrities and other content owners—ranging from music artists and video producers to movie studios and TV networks—are seeking new ways of leveraging their content to boost revenues.
- Product placement has become a highly valued marketing method.
- Advertisers spend over $3 billion annually on traditional product placement advertising in the U.S.
- Now, through product identification—highlighting and identifying products already appearing in online videos and stills—That’s It! takes product placement to the next level. This enables advertisers to maximize their return on investment.
- Advertising budgets are shifting to the Internet as people now spend more time on the Web than with traditional media.
- Over 70% of the U.S. population regularly use the Internet.
- Over 50% regularly watch online videos.
- Unlike traditional media, the Internet is inherently interactive. Users become active participants to obtain product information or even place an order on the spot. This makes the Internet an ideal medium for impulse buying.
- Consumers increasingly prefer to shop online. U.S. eCommerce revenues total over $160 billion annually and are expected to continue rising sharply. Clothing and fashion accessories are among the most popular online shopping categories.
- Actively engaging consumers with a product online—to identify it, obtain information about it and buy it—is a potent way for content owners and advertisers to forge lasting relationships with consumers.
- From these relationships come enhanced brand awareness and loyalty.
- Enhanced brand awareness and loyalty translate into maximum long-term revenue streams for content owners and advertisers.
- That’s It! is not a destination website; our platform becomes part of our partners’ websites. This puts us at the forefront of an exciting new phase in the Web’s ongoing evolution. Content providers are shifting their focus from aggregating content and traffic to distributing it. Instead of building destination sites, content providers will embrace syndication models that multiply their content’s reach to millions of users on thousands of sites across the Web.
That’s It! is strategically positioned to help our partners capitalize on the lucrative opportunities available in today’s burgeoning online marketplace. To find out more about the unmatched savvy, industry access and passion we offer our partners, click here.