Content Owners | Advertisers | Publishers
How That's It Benefits Content Owners
Your Opportunity
Imagine you have videos or stills displayed on the Internet—music videos, movie trailers, TV show previews, or celebrity images. Clothing, accessories or other products appear in your online content. Perhaps these are product placements for which you are already receiving revenue. Or maybe that jacket, this necklace, those sunglasses, that makeup, those boots are just what you chose to wear that day.
Either way, you are reaping only a fraction—or none—of the vast potential revenue that your online images could be generating on your official website, your MySpace page, gossip websites and other sites. Why? Because when your fans see a product they want, they have no way of identifying it and finding out where to purchase it. They may spend hours online in a frustrating, futile search to locate the item.
Your Solution: That's It!
That’s It! brings your content together with advertisers’ brands by highlighting products appearing in your online videos and stills. Our exclusive patent-pending interactive technology converts your online videos or stills into shoppable images! (To discover how we do this, click here.)
That’s It! connects the dots for your fans—and connects them with you—in an ingenious new way. Now your fans can click on any highlighted product to identify it, find out more information about it and instantly order online.
- In the Internet marketplace renowned for impulse buying, That’s It! gives your fans the instant gratification they crave.
- You share the revenue from the advertising we sell.
- Best of all, there is no cost or downside to you!
We help you leverage your content’s value by:
- Expanding the reach and awareness of your content
- Connecting you with your fans and building fan loyalty by giving them an easy, convenient, fun way to interact with your online images
- Generating and maximizing newfound revenue streams.
We also provide an ideal vehicle for attracting advertisers to your content. Advertisers can expand their brand reach by making their products easy to identify in your online images. To find out more about how advertisers win by partnering with That’s It!, click here.
How That's It Benefits Advertisers
Your Opportunity
Imagine you are an advertiser whose product appears in an online video or still image viewed by millions worldwide. Perhaps this happened by good fortune. Or maybe you paid a considerable fee to place your product. Either way, you would like to take full advantage of this opportunity by making your product’s image shoppable—namely, by identifying your product and making it easy to purchase instantly.
Your Solution: That's It!
That’s It! brings your product together with today’s hip, trendsetting online consumers—economically, powerfully, non-intrusively, and in a highly targeted environment.
- Your product is prominently highlighted and identified in a fun interactive format that encourages viewers to immediately engage with it and purchase it.
- Consumers appreciate how That’s It! connects them with the exact product they see onscreen, not a lookalike.
- By facilitating impulse shopping behavior online, we give consumers the instant gratification they crave—which boosts awareness of your brand. (To find out more about how we make your online images shoppable, click here.)
That’s It! helps you leverage your brand’s value by:
- Dramatically expanding the reach and awareness of your brand and products
- Connecting you with online consumers and building loyalty by providing an easy, convenient, instantaneous way to interact with your brand and products
- Generating and maximizing long-term revenue streams.
How That's It Benefits Publishers
Your Opportunity
Your website is visited by millions of viewers each month and you are constantly looking at new ways to monetize its content. You have thousands of still images that your visitors spend hundreds of hours viewing and blogging about.
Imagine if these still images had nine lives. They can - when you include That’s It! Shoppable Stills in your online photo gallery. Shoppable Stills have a widget component that can be easily grabbed from your site and shared across social networks, websites and blogs. The viral distribution capability exponentially spreads the advertiser's brand messaging that is embedded in the still image, while tracking functionality lets publishers and advertisers monitor the widget's progress and user engagement long after the image has been grabbed from the initial publisher site.
That’s It! licenses our easy to use ad widget platform to publishers to create their own Shoppable Stills. That’s It! serves your ad widget and when users view the ad, they can easily snag it and place it on their websites, blogs and social networking profiles. Sit back and watch as your publisher developed ad widget spreads across the Internet, dramatically expanding reach and awareness, generating and maximizing long-term revenues.
That’s It! designed the whole process to be as simple as possible, allowing the ad widget - and your publisher brand - to multiply with a few easy clicks.